Marketing Channels A Management View

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition...

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Bibliographic Details
Main Author:	Rosenbloom, Bert (Author)
Format:	Book
Language:	English
Published:	Australia Thomson Corporation 2004
Edition:	7e
Subjects:	Marketing channels Marketing channels > Management
Online Access:	Click Here to View Status and Holdings.
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