Marketing Channels A Management View
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson Corporation
2004
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| Edition: | 7e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 1 | |a Marketing Channels |b A Management View |c Bert Rosenbloom |
| 250 | # | # | |a 7e |
| 264 | # | 1 | |a Australia |b Thomson Corporation |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xx, 649 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
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| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. |
| 650 | # | 0 | |a Marketing channels |
| 650 | # | 0 | |a Marketing channels |x Management |
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Marketing Channels A MANAGEMENT VIEW