Marketing Channels A Management View
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Thomson Corporation
2004
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| Edition: | 7e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. |
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| Physical Description: | xx, 649 pages illustrations 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324186932 9780324186932 |
Marketing Channels A MANAGEMENT VIEW