EXPLORING MARKETING RESEARCH
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Australia
ThomsonLearning
2003
|
| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 005 | 2023117115442 | ||
| 020 | # | # | |a 0324181485 |
| 090 | 0 | 0 | |a HF5415.2 |b .Z54 2003 |
| 100 | 1 | # | |a Zikmund, William G |
| 245 | 1 | 0 | |a EXPLORING MARKETING RESEARCH |c William G. Zikmund |
| 250 | # | # | |a 8th ed |
| 260 | # | # | |a Australia |b ThomsonLearning |c 2003 |
| 300 | # | # | |a xxi, 744 p. |b ill. (some col.) |c 29 cm |
| 504 | # | # | |a Includes bibliographical references (p. 729-738) and index |
| 650 | # | 0 | |a Marketing research |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=310850 |
| 964 | # | # | |c BOK |d 01 |
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Exploring marketing research