EXPLORING MARKETING RESEARCH
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| Main Author: | |
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| Format: | Book |
| Published: |
Australia
ThomsonLearning
2003
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| Edition: | 8th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxi, 744 p. ill. (some col.) 29 cm |
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| Bibliography: | Includes bibliographical references (p. 729-738) and index |
| ISBN: | 0324181485 |
Exploring marketing research