The marketing era from professional practice to global provisioning

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Bibliographic Details
Main Author:	Applbaum, Kalman
Format:	Book
Published:	New York Routledge 2004
Subjects:	Marketing > Social aspects Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Applbaum, Kalman
245	1	4	\|a The marketing era \|b from professional practice to global provisioning \|c Kalman Applbaum
260	#	#	\|a New York \|b Routledge \|c 2004
300	#	#	\|a ix, 283 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 261-276) and index
650	#	0	\|a Marketing \|x Social aspects
650	#	0	\|a Marketing
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