The marketing era from professional practice to global provisioning
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Routledge
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 283 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 261-276) and index |
| ISBN: | 0415945437 (acid-free) 0415945445 (pbk. : acid-free) |
The New marketing era marketing to the imagination in a technology-driven world