Critical readings media and audiences

*How have media researchers changed the ways in which the audience is perceived over time? *How have audiences become fragmented in the search for ratings? *What next for audience research in the 21st century? The study of 'audience' is a central concept in both media and cultural studies....

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Bibliographic Details
Other Authors: Nightingale,Virginia 1957-, Ross, Karen 1957-
Format: Unknown
Published: Midenhead Open University Press 2003
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