Critical readings media and audiences
*How have media researchers changed the ways in which the audience is perceived over time? *How have audiences become fragmented in the search for ratings? *What next for audience research in the 21st century? The study of 'audience' is a central concept in both media and cultural studies....
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| Format: | Book |
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Midenhead
Open University Press
2003
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| Online Access: | Click Here to View Status and Holdings. |
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Media and audiences new perspectives