COMMUNICATING a social and career focus

• Main Authors: Berko, Roy M (Author), Wolvin, Andrew D (Author), Wolvin, Darlyn R (Author)
• Format: Book
• Language: English
• Published: Boston Houghton Mifflin 2004
• Edition: 9th ed
• Subjects: Communication
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvi, 448 pages some colour illustrations 26 cm
• Bibliography: Includes bibliographical references (p. 419-431) and index
• ISBN: 0618260153

Offering comprehensive, balanced coverage of basic communication theory, interpersonal and group communication and public speaking skills, Berko has been a solid player in the hybrid market for the past 30 years. The text maintains a growing customer base of loyal users who have consistently recognised Berko as the best text in the market to truly integrate culture and diversity throughout the text, and emphasise active learning. Berko provides ample practice and application with Learn by Doing end-of-chapter exercises and the IRM, both of which give instructors a variety of individual and group activities, class discussions and student self-assessments. All activities are written in a ready-to-use format that requires little instructor preparation. Berko's tightly organised, concise format makes it easier for instructors to manage class time, cover key content and allow more time for practice and application in a course where instructors find it difficult to cover a wide range of topics and incorporate speeches and in-class activities.