Contemporary marketing 2005

Contemporary marketing 2005

Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo

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Bibliographic Details
Main Authors: Boone, Louis E. (Author), Kurtz, David L. (Author)
Format: Book
Language:English
Published: Mason, OH Thomson/South-Western 2005
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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