Contemporary marketing 2005
Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, OH
Thomson/South-Western
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Fo |
|---|---|
| Physical Description: | 1 v. (various pagings) 25 cm 4 compact disks |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0324221924 |
Contemporary marketing