Marketing strategy

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Bibliographic Details
Main Author:	Ferrell, O. C
Other Authors:	Hartline, Michael D
Format:	Book
Published:	Mason, Ohio Thomson/South-Western 2005
Edition:	3rd ed
Subjects:	Marketing > Management Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Ferrell, O. C
245	1	0	\|a Marketing strategy \|c O. C. Ferrell, Michael D. Hartline
250	#	#	\|a 3rd ed
260	#	#	\|a Mason, Ohio \|b Thomson/South-Western \|c 2005
300	#	#	\|a xx, 628 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Hartline, Michael D
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=310279
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