Basic marketing research
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
South-Western
2004
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvii, 738 pages illustrations 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0324190972 |
Basic marketing research 
BASIC MARKETING RESEARCH