Marketing communications a European perspective

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Bibliographic Details
Main Authors:	Pelsmacker, Patrick de 1957- (Author), Geuens, Maggie 1969- (Author), Bergh, Joeri van den 1971- (Author)
Format:	Book
Language:	English
Published:	Harlow, Essex Financial Times Prentice Hall 2004
Edition:	2nd ed
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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