Marketing communications a European perspective

Marketing communications a European perspective

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Bibliographic Details
Main Authors: Pelsmacker, Patrick de 1957- (Author), Geuens, Maggie 1969- (Author), Bergh, Joeri van den 1971- (Author)
Format: Book
Language:English
Published: Harlow, Essex Financial Times Prentice Hall 2004
Edition:2nd ed
Subjects:
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 578 pages illustrations 25 cm
Bibliography:Includes bibliographical references
ISBN:0273685007

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