The 22 irrefutable laws of advertising (and when to violate them)
Saved in:
| Main Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Singapore
John Wiley & Sons (Asia) Pte Ltd.
2004
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
22 irrefutable laws of advertising and when to violate them
ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Advertising and Promotion An Integrated Marketing Communications Perspective
