101 marketing strategies for accounting, law, consulting, and professional services firms

Saved in:
Bibliographic Details
Main Author: Waugh, Troy
Format: Unknown
Published: Hoboken, N.J. Wiley 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-310124
020 # # |a 0471651109 
090 0 0 |a HF5415.135  |b .W38 2004 
100 1 # |a Waugh, Troy 
245 1 1 |a 101 marketing strategies for accounting, law, consulting, and professional services firms  |c Troy Waugh 
260 # # |a Hoboken, N.J.  |b Wiley  |c 2004 
300 # # |a xix, 266 p.  |c 24 cm 
504 # # |a Includes bibliographical references (p. 259-260) and index 
650 # 0 |a Marketing  |x Decision making 
650 # 0 |a Strategic planning 
650 # 0 |a Customer relations  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=310124 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
998 # # |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1||