Defending the brand aggressive strategies for protecting your brand in the online arena
Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. This book introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing po...
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| Format: | Book |
| Language: | English |
| Published: |
New York
American Management Association
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Smart things to know about brands & branding