Defending the brand aggressive strategies for protecting your brand in the online arena

Defending the brand aggressive strategies for protecting your brand in the online arena

Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. This book introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing po...

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Bibliographic Details
Main Author: Murray, Brian H. 1968- (Author)
Format: Book
Language:English
Published: New York American Management Association 2004
Subjects:
Trademark infringement
Electronic commerce
Product management
Brand name products
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. This book introduces strategies being used by companies around the world to fight back and regain control, preserving brand equity and rescuing potentially lost revenue
Physical Description:xvi, 268 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0814407544

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