Consumer behavior buying, having, and being
This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon�...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
2004
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| Edition: | Sixth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t2004 NJU ag| |#001 #deng#D | ||
| 020 | # | # | |a 9780131404069 |q hardback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.32 |b .S6 2004 |
| 100 | 1 | # | |a Solomon, Michael R |e author |
| 245 | 1 | 0 | |a Consumer behavior |b buying, having, and being |c Michael R. Solomon |
| 250 | # | # | |a Sixth edition |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Pearson/Prentice Hall |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xviii, 621 pages |b colour illustrations, colour maps |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon's captivating writing style and ability to weave the most current research, real-world examples, global coverage, and managerial applications throughout have made this text a market leader edition after edition. |
| 650 | # | 0 | |a Consumer behavior |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=309980 |
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Consumer Behavior Buying, Having, and Being 
Consumer behavior buying, having, and being