Retail Management A STRATEGIC APPROACH
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation an...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2004
|
| Edition: | NINTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5429 |b .B45 2004 |
| 100 | 1 | # | |a Berman, Barry |e author |
| 245 | 1 | 1 | |a Retail Management |b A STRATEGIC APPROACH |c Barry Berman, Joel R. Evans |
| 250 | # | # | |a NINTH EDITION |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Prentice Hall |c 2004 |
| 300 | # | # | |a xxiii, 584 pages |b colour illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy. For retail training directors. |
| 650 | # | 0 | |a Retail trade |x Management |
| 700 | 1 | # | |a Evans, Joel R |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=309845 |
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Retail Management A Strategic Approach