Asking questions the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires

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Bibliographic Details
Main Author: Bradburn, Norman M
Other Authors: Wansink, Brian, Sudman, Seymour
Format: Unknown
Published: San Francisco Jossey-Bass 2004
Edition:Rev. ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The social context of question asking
  • Asking nonthreatening questions about behavior
  • Asking threatening questions about behavior
  • Asking questions about attitudes and behavioral intentions
  • Asking and recording open-ended and closed-ended qu