Market research in practice a guide to the basics
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
London Sterling, VA
Kogan Page
2004
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| Series: | Market research in practice series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 244 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references (p. 221-235) and index |
| ISBN: | 0749441801 |
Marketing research in practice a practitioner's guide to effective applications and key strategies