Market intelligence how and why organizations use market research

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Bibliographic Details
Main Author:	Callingham, Martin
Format:	Unknown
Published:	London Sterling, Va. Kogan Page 2004
Series:	Market research in practice series
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.2 \|b .C25 2004
100	1	#	\|a Callingham, Martin
245	1	1	\|a Market intelligence \|b how and why organizations use market research \|c Martin Callingham
260	#	#	\|a London \|a Sterling, Va. \|b Kogan Page \|c 2004
300	#	#	\|a viii, 223 p. \|c 24 cm
490	1	#	\|a Market research in practice series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=309594
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