Lateral marketing new techniques for finding breakthrough ideas

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Trias de Bes, Fernando
Format:	Book
Published:	Hoboken, NJ Wiley 2003
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .K639 2003
100	1	#	\|a Kotler, Philip
245	1	1	\|a Lateral marketing \|b new techniques for finding breakthrough ideas \|c Philip Kotler, Fernando Trias de Bes
260	#	#	\|a Hoboken, NJ \|b Wiley \|c 2003
300	#	#	\|a xvi, 206 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Trias de Bes, Fernando
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=309592
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