Applications in basic marketing clippings from the popular business press
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Main Author: | Perreault, William D. |
---|---|
Other Authors: | McCarthy, E. Jerome |
Format: | Book |
Published: |
Boston
McGraw Hill/Irwin
2002
|
Edition: | 2003-2004 ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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