Applications in basic marketing clippings from the popular business press

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	McCarthy, E. Jerome
Format:	Unknown
Published:	Boston McGraw Hill/Irwin 2002
Edition:	2003-2004 ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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245	1	1	\|a Applications in basic marketing \|b clippings from the popular business press \|c William D. Perreault and E. Jerome McCarthy
250	#	#	\|a 2003-2004 ed
260	#	#	\|a Boston \|b McGraw Hill/Irwin \|c 2002
300	#	#	\|a vii, 231 p. \|b ill. \|c 26 cm
500	#	#	\|a Accompanies Basic marketing and Essentials of marketing
650	#	0	\|a Marketing
700	1	#	\|a McCarthy, E. Jerome
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