Applications in basic marketing clippings from the popular business press

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	McCarthy, E. Jerome
Format:	Book
Published:	Boston McGraw Hill/Irwin 2002
Edition:	2003-2004 ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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300	#	#	\|a vii, 231 p. \|b ill. \|c 26 cm
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