Applications in basic marketing clippings from the popular business press

Saved in:
Bibliographic Details
Main Author: Perreault, William D.
Other Authors: McCarthy, E. Jerome
Format: Unknown
Published: Boston McGraw Hill/Irwin 2002
Edition:2003-2004 ed
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:Accompanies Basic marketing and Essentials of marketing
Physical Description:vii, 231 p. ill. 26 cm
ISBN:0072864699