Marketing research measurement, method and application

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Bibliographic Details
Main Author:	Kent, Raymond A.
Format:	Book
Published:	London New York International Thomson Business 1999.
Subjects:	Marketing research > Great Britain
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.2 \|b .K46 1999
100	1	#	\|a Kent, Raymond A.
245	1	0	\|a Marketing research \|b measurement, method and application \|c Raymond A. Kent.
260	#	#	\|a London \|a New York \|b International Thomson Business \|c 1999.
300	#	#	\|a xiv, 334 p. \|b ill. \|c 25 cm.
504	#	#	\|a Includes bibliographical references (p. [330-331) and index.
650	#	0	\|a Marketing research \|z Great Britain
650	#	0	\|a Marketing research \|z Great Britain
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=309250
964	#	#	\|c BOK \|d 01
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