Marketing research measurement, method and application
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| Main Author: | |
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| Format: | Book |
| Published: |
London New York
International Thomson Business
1999.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 334 p. ill. 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [330-331) and index. |
| ISBN: | 1861521553 |
Marketing research measurement, method and application