Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson
Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviou...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2005
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| Edition: | 7th ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The 'Wheel of Consumer Analysis' helps the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact |
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| Item Description: | Various multi-media instructional materials are available to supplement the text |
| Physical Description: | xxv, 578 pages illustrations 27 cm |
| ISBN: | 0072864877 0071111778 |
Consumer behavior and marketing strategy