Internets, intranets, and extranets new waves in channel surfing

• Other Authors: Paswan, Audhesh
• Format: Book
• Language: English
• Published: Binghamton, NY International Business Press 2002
• Series: The Journal of marketing channels monographic separates
• Subjects: Electronic commerce; Intranets (Computer networks); Extranets (Computer networks); Marketing channels; Internet marketing; Internet; Grazing (Television)
• Online Access: Click Here to View Status and Holdings.

 Get the most from your electronic marketing resources! Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptive - and prescriptive - insights into the complex network of virtual links between people and places. This unique book looks at the "death of distance" from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers. Internets, Intranets, and Extranets presents a framework for working with e-business technologies that will help you develop electronic distribution strategies to maximize channel efficiency.