Fundamentals of selling customers for life through service

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Bibliographic Details
Main Author: Futrell, Charles M
Format: Book
Published: Boston McGraw Hill 2004
Edition:8th ed
Series:The McGraw-Hill/Irwin series in marketing
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Description
Physical Description:xxii, 610 p. ill. 28 cm. 1 compact disk
Bibliography:Includes bibliographical references and index
ISBN:0072834617