The inspired retail space attract customers, build branding, increase volume

• Main Author: Dean, Corinna (Author)
• Format: Book
• Language: English
• Published: Gloucester, Mass. Rockport Publishers 2003
• Subjects: Display of merchandise.; Stores decoration > History > 20th century.
• Online Access: Click Here to View Status and Holdings.
• Physical Description: 165 pages colour illustrations 29 cm
• ISBN: 1564969827

"This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small." "Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively." "Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing."