The venture imperative a new model for corporate innovation

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Bibliographic Details
Main Author:	Mason, Heidi 1952-
Other Authors:	Rohner, Tim 1961-
Format:	Book
Published:	Boston, Mass. Harvard Business School Press 2002.
Subjects:	Venture capital > Finance Technological innovations > Finance
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 1578513359 (alk. paper)
090	0	0	\|a HG4751 \|b .M37 2002
100	1	#	\|a Mason, Heidi \|c 1952-
245	1	0	\|a The venture imperative \|b a new model for corporate innovation \|c Heidi Mason, Tim Rohner.
260	#	#	\|a Boston, Mass. \|b Harvard Business School Press \|c 2002.
300	#	#	\|a xiv, 358 p. \|b ill. \|c 25 cm.
504	#	#	\|a Includes bibliographical references (p. 341-344) and index.
505	1	#	\|a Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
650	#	1	\|a Venture capital \|x Finance
650	#	#	\|a Technological innovations \|x Finance
700	1	#	\|a Rohner, Tim \|c 1961-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=308567
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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