Be your own brand a breakthrough formula for standing out from the crowd

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Bibliographic Details
Main Author:	McNally, David 1946-
Other Authors:	Speak, Karl D. 1951-
Format:	Book
Language:	English
Published:	San Francisco, CA Berrett-Koehler 2003, c2002.
Edition:	1st ed.
Subjects:	Brand name products > Miscellanea. Identity (Psychology)
Online Access:	Click Here to View Status and Holdings.
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