Be your own brand a breakthrough formula for standing out from the crowd

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Bibliographic Details
Main Author:	McNally, David 1946-
Other Authors:	Speak, Karl D. 1951-
Format:	Book
Language:	English
Published:	San Francisco, CA Berrett-Koehler 2003, c2002.
Edition:	1st ed.
Subjects:	Brand name products > Miscellanea. Identity (Psychology)
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a McNally, David \|c 1946-
245	1	1	\|a Be your own brand \|b a breakthrough formula for standing out from the crowd \|c David McNally and Karl D. Speak.
250	#	#	\|a 1st ed.
264	#	1	\|a San Francisco, CA \|b Berrett-Koehler \|c 2003, c2002.
300	#	#	\|a x, 148 pages. \|b illustration. \|c 22 cm.
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. 139) and index.
650	#	0	\|a Brand name products \|x Miscellanea.
650	#	0	\|a Identity (Psychology)
700	1	#	\|a Speak, Karl D. \|c 1951-
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