Advertising media A to Z the definitive resource for media planning, buying, and research
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw-Hill
2004
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-308441 | ||
020 | # | # | |a 0071422145 (pbk.: alk. paper) |
041 | # | # | |a eng |
090 | 0 | 0 | |a HF5826.5 |b .S848 2004 |
100 | 1 | # | |a Surmanek, Jim |
245 | 1 | 1 | |a Advertising media A to Z |b the definitive resource for media planning, buying, and research |c James Surmanek |
260 | # | # | |a New York |b McGraw-Hill |c 2004 |
300 | # | # | |a viii, 337 p. |c 23 cm |
650 | # | 0 | |a Advertising media planning |x Dictionaries |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=308441 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |