Advertising media A to Z the definitive resource for media planning, buying, and research
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2004
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | viii, 337 p. 23 cm |
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| ISBN: | 0071422145 (pbk.: alk. paper) |
Introduction to advertising media research, planning, and buying