Marketing creating and delivering value
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
McGraw Hill
2004
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
|---|---|
| Physical Description: | xxxv, 682 pages illustrations 28 cm |
| ISBN: | 9780074712290 0074712292 |
Consumer behaviour implications for marketing strategy