The invisible computer why good products can fail, the personal computer is so complex, and information appliances are the solution
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products t...
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Cambridge, Massachusetts
The MIT Press
1999
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Strategic Marketing for High Technology Products An Integrated Approach 
Marketing of high-technology products and innovations