Churchill/Ford/Walker's sales force management

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Bibliographic Details
Main Author: Johnston, Mark W.
Other Authors: Ford, Neil M., Marshall, Greg W., Churchill, Gilbert A.ales force management, Walker, Orville C.
Format: Book
Published: Boston McGraw-Hill/Irwin 2003.
Edition:7th ed.
Series:McGraw-Hill/Irwin series in marketing.
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Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill.
Physical Description:xx, 603 p. ill. 27 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references (p. 563-582) and index.
ISBN:0072466480 (alk. paper)
0071151591 (international : alk. paper)
0072466537 (disc)
0072826347 (set)