Brand Warfare 10 rules for building the killer brand lessons for new and old economy players
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw Hill
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brand royalty how the world's top 100 brands thrive & survive 
Living brands collaboration + innovation = customer fascination