Customer relationship management organizational and technological perspectives

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Bibliographic Details
Main Author: Rajola, Federico
Format: Book
Published: Berlin Springer 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 3540440011 (alk. paper) 
040 # # |a ITMB 
090 0 0 |a HF5415.5  |b .R34 2003 
100 1 # |a Rajola, Federico 
245 1 0 |a Customer relationship management  |b organizational and technological perspectives  |c Federico Rajola 
260 # # |a Berlin  |b Springer  |c 2003 
300 # # |a xi, 172 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references (p. [155]-172) 
650 # 0 |a Customer relations  |x Management 
650 # 0 |a Customer relations  |x Data processing 
650 # 0 |a Customer relations  |x Technological innovations 
650 # 0 |a Banks and banking  |x Customer services 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=307759 
964 # # |c BOK  |d 01 
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