Advertising
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| Corporate Author: | |
|---|---|
| Format: | Unknown |
| Published: |
Crans-Pr?es-C?eligny
RotoVision
2001
|
| Series: | Digital lab
no. 2 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising campaigns formulation and tactics
How 30 great ads were made from idea to campaign
Measuring Advertising Readership and Results
