A branded world adventures in public relations and the creation of superbrands

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Bibliographic Details
Main Author:	Levine, Michael 1954-
Format:	Book
Published:	Hoboken, N.J. J. Wiley 2003.
Subjects:	Public relations > United States. Brand name products > United States.
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471263664
090	0	0	\|a HD69.B7 \|b L486 2003
100	1	#	\|a Levine, Michael \|c 1954-
245	1	1	\|a A branded world \|b adventures in public relations and the creation of superbrands \|c Michael Levine.
260	#	#	\|a Hoboken, N.J. \|b J. Wiley \|c 2003.
300	#	#	\|a xi, 260 p. \|c 24 cm.
504	#	#	\|a Includes bibliographical references (p. 253) and index.
650	#	0	\|a Public relations \|z United States.
650	#	0	\|a Brand name products \|z United States.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=307538
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam