A branded world adventures in public relations and the creation of superbrands

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Bibliographic Details
Main Author: Levine, Michael 1954-
Format: Unknown
Published: Hoboken, N.J. J. Wiley 2003.
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-307538
020 # # |a 0471263664 
090 0 0 |a HD69.B7  |b L486 2003 
100 1 # |a Levine, Michael  |c 1954- 
245 1 1 |a A branded world  |b adventures in public relations and the creation of superbrands  |c Michael Levine. 
260 # # |a Hoboken, N.J.  |b J. Wiley  |c 2003. 
300 # # |a xi, 260 p.  |c 24 cm. 
504 # # |a Includes bibliographical references (p. 253) and index. 
650 # 0 |a Public relations  |z United States. 
650 # 0 |a Brand name products  |z United States. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=307538 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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