A branded world adventures in public relations and the creation of superbrands
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Main Author: | |
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Format: | Unknown |
Published: |
Hoboken, N.J.
J. Wiley
2003.
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-307538 | ||
020 | # | # | |a 0471263664 |
090 | 0 | 0 | |a HD69.B7 |b L486 2003 |
100 | 1 | # | |a Levine, Michael |c 1954- |
245 | 1 | 1 | |a A branded world |b adventures in public relations and the creation of superbrands |c Michael Levine. |
260 | # | # | |a Hoboken, N.J. |b J. Wiley |c 2003. |
300 | # | # | |a xi, 260 p. |c 24 cm. |
504 | # | # | |a Includes bibliographical references (p. 253) and index. |
650 | # | 0 | |a Public relations |z United States. |
650 | # | 0 | |a Brand name products |z United States. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=307538 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##c003.5.1|| |