A branded world adventures in public relations and the creation of superbrands
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Hoboken, N.J.
J. Wiley
2003.
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xi, 260 p. 24 cm. |
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| Bibliography: | Includes bibliographical references (p. 253) and index. |
| ISBN: | 0471263664 |
The handbook of brand management 
Brand asset management driving profitable growth through your brands