Counterfeiting exposed protecting your brand and customers

Counterfeiting exposed protecting your brand and customers

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Bibliographic Details
Main Author: Hopkins, David 1941-
Other Authors: Kontnik, Lewis, Turnage, Mark
Format: Book
Published: Hoboken, N.J. J. Wiley & Sons 2003.
Subjects:
Counterfeits and counterfeiting > Prevention. > United States
Forgery > Prevention. > United States
Brand name products > United States.
Consumer protection > United States
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • If you can make it, they can fake it
  • Creating and protecting brands
  • Branded and luxury goods
  • Counterfeit pharmaceuticals
  • There, it's just like new : counterfeit replacement parts & consumables
  • Copyright and digital products
  • The economic consequences of counterfeiting
  • The social consequences of counterfeiting
  • Organizing to address the problem
  • Utilizing a private investigator
  • Legal remedies
  • Anti-counterfeiting technology solutions
  • What governments and multilateral institution can (and can't) do.

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