Marketing research

Saved in:

Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Kumar, V., Day, George S.
Format:	Book
Published:	New York John Wiley & Sons 2004.
Edition:	8th ed.
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-307463
020	#	#	\|a 047123057X (cloth)
090	0	0	\|a HF5415.2 \|b .A14 2004
100	1	#	\|a Aaker, David A.
245	1	0	\|a Marketing research \|c David A. Aaker, V. Kumar, George S. Day.
250	#	#	\|a 8th ed.
260	#	#	\|a New York \|b John Wiley & Sons \|c 2004.
300	#	#	\|a xvii, 774 p. \|b ill. \|c 26 cm.
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing research
700	1	#	\|a Kumar, V. \|h George S.
700	#	#	\|a Day, George S. \|h V.
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=307463