Marketing research
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
John Wiley & Sons
2004.
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| Edition: | 8th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 774 p. ill. 26 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 047123057X (cloth) |
Marketing research